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The Promo Pathway Program is the first accredited on-air promotions training program in the United States that prepares creative youth, ages 18-26, from underrepresented communities for the exciting world of television marketing.


ProMax BDA



Service Offered:

Education Venture Principal

project details

ProMax BDA

The initiative is an anchor program of the PromaxBDA Diversity Council, which is comprised of marketing executives from Fox Broadcasting, ABC, CBS, NBC, E!, A&E Networks, Turner, Viacom, Warner Bros. and AMC Networks. The program is designed to fast track the pipeline of diverse creative talent serving the entertainment marketing industry. 

Students receive intensive training in short-form writing, creative execution, and video editing and production. Upon program completion, students will make the successful transition into the on-air promotions workforce.

Santa Monica City College Promo Pathway Program



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